- Sun, 10/21/2012 - 15:21
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In a change in gender roles, families are no longer relying on men to bring home the most bacon, new research shows.
A study revealed that just half of men in a relationship consider themselves the primary breadwinner in their households. While 86 percent of the men surveyed say there is still a lot of pressure on them to be the main financial provider in their homes, three-quarters say reality dictates that it's now OK for a woman to take on that role.
The study found that men are now placing a greater priority on their family life. More than a quarter of the men surveyed are solidified in the stay-at-home role, with 55 percent saying they would love to be able to stay home to care for their kids each day.
Men taking on a larger home role has also upended traditional household responsibilities, the research shows. More than 80 percent of men now report taking an active role in grocery shopping, pet care, housecleaning, doing laundry and cooking meals.
One of those aspirations is becoming an entrepreneur. More than 80 percent of those polled said they would like to work for themselves someday.
There has also been a reversal of roles when it comes to shopping, with men increasingly becoming the primary decision-maker in purchasing products that previously were more female-oriented, such as clothes, wellness and cleaning products, as well as baby supplies.
The research was based on ethnographic interviews with 16 men in New York, Kansas City and Portland, small group sessions in each of the three cities, and consultation with four experts immersed in the world of men. This was followed by a 20-minute online survey of 2,000 men between the ages 18 and 49.
From Business News
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