Keep your money and credit for yourself, instead be nice and get free chocolate. The concept behind this sweet idea is Anthon Berg Generous Store in Denmark. The company provides a wide array of high-quality chocolates for the cost of a good deed. The company opened its store to remind people how sweet and meaningful it is to give chocolate to the people we love.

The chocolate was ‘priced’ differently, so people could pick a box according to the good deed they were willing to do. There were more than 30 different payment options ranging from ‘Serve breakfast in bed to your loved one’ to ‘Don’t comment on your girlfriend’s driving for a week’. Most popular was ‘Help clean your friend’s house’ while the least popular was ‘A week where you don’t lie to your father’. Several customers have gone one step further by posting follow-up evidence of their completed deed. What do you think, are you willing to buy into this sweet idea?