IBM is planning to increase its market share in Ethiopia due to increased demand for its products; it was disclosed at an event held at the Addis Ababa Hilton Hotel.  The event was attended by representatives from various governmental and private institutions.

Ethiopia is one of the fastest growing economies in the world with ever increasing opportunities said Gordon Lehman, Market Development Advisor for IBM.

IBM is seeking to invest in Ethiopia for these reasons and the stable macro-economy, investment protection, stable government, transparent legal framework and streamlined procedures according to Lehman.

The large scale infrastructural investments that the nation is undertaking including in the roads network, telecom, water, schools, health stations and financial institutions are also factors to encourage investment he noted.

IBM is expected to face stiff challenge from Chinese and Indian cheaper products that are already active in Ethiopian market.

From Capital Ethiopia